Building Your First Online Business

Marketing Basics: Attention, Offers, and Conversion

Connect the right attention to a clear offer and make the path to action easy to understand.

Lesson summary

Marketing is not persuasion floating above the product. It is the work of reaching people with a live problem, naming it in language they recognize, and giving them a credible next step.

Transcript

An edited, caption-matched transcript for “Marketing Basics: Attention, Offers, and Conversion” will be added with the recorded lesson.